← The +EV course
186 min read

Promos, boosts and free bets

The easiest money on this list, and it is not close.

Use every promo, every day. Profit boosts, odds boosts, no-sweat bets, free bets — these are literally money coupons, and they are the single easiest edge available to anyone with an account. A serious bettor treats the promo tab as part of the daily routine.

Profit boosts

A boost turns a price into a better one. Take a player at +124 boosted to +140: de-vig the market, find fair is +130, and that boost has turned a fair bet into a 30% edge. Boosts are also why books cap them — a boosted price is often the softest number on the entire board.

Two habits make boosts pay much better:

  • Spend them on plays that are already close to fair, not on longshots the book wants you to take.
  • Shop the boosted price against every other book before you fire — the boost has to beat the best price available, not the one it started from.
The price you get+140
Implied
41.7%
Wins on $100
$140
EV
+4.3%

Fair price is +130 (43.5%). At +140 you're being paid as though it were rarer than it is.

Free bets and conversion

A free bet returns the winnings but not the stake, so it is worth less than its face value and the way to maximise it is high odds. A $50 free bet on a -130 favourite is worth about $38; the same free bet at a long price is worth far more.

Free bet conversion is the reliable version: back your free bet at long odds with one book and cover the other side with cash at another, so you finish with a known cash amount whichever way it lands. Done well that converts 65–80% of the face value into real money — a $50 free bet becoming a solid $35 instead of a coin flip.

A $50 free bet. What is it actually worth?

No-sweat bets

A no-sweat refunds your stake as a free bet if it loses. That makes high odds the right play — you keep the upside and the downside comes back as a token you can then convert. It is not quite as strong as a straight free bet, because the refund arrives as bonus money rather than cash.

This is what gets you limited fastest

Hammering promos is extremely profitable and books know exactly what it looks like. Which is the trade: take the value now, expect the account to tighten later, and open more accounts.

Check yourselfNothing is scored

1 of 3

Where should a profit boost be spent?

2 of 3

A $50 free bet spent at -130 is worth roughly what?

3 of 3

What does free bet conversion actually get you?

Takeaway

Promos are money coupons. Use every single one, every day.

+EVergreen

Terms from this lesson

Next · 19Getting limited means it's working

Education, not betting advice. 21+. Gambling problem? Call or text 1-800-GAMBLER.